SEOUL 2024: CELEBRATING OUR 10-YEAR PARTNERSHIP WITH THE HOMELESS WORLD CUP
The Homeless World Cup (HWC) is a global football tournament organized by the Homeless World Cup Foundation, which advocates the end of homelessness through the sport. Every year, dozens of national men’s and women’s teams meet in iconic cities like Oslo, Mexico City, and Sacramento to compete for glory. And wherever they go, we go as well. Act Global and Act Sports, B.I.G.’s US and European sports turf brands, join forces to offer the teams the most natural, consistent, and comfortable player experience out there.
Here’s to the next decade
The partnership with the Homeless World Cup is also a success internally. “Our people ensure that the turf systems that fly out to the HWC venues are the best we have to offer". “An illustration of such attention to detail is one of our colleagues who travelled to the 2023 tournament in Sacramento, got out a leaf blower in the 40-degree-Celsius Sacramento heat, and started sweeping the pitches. That same staff member also got down on his hands and knees with a knife to manicure the pitches in order to keep them pristine.”
John Baize concurs: “The energy we all get from our 10-year partnership with the Homeless World Cup is something we cherish and wish to prolong. Quite simply, it’s what our brand motto Act in line with your dreams is all about, so we look forward to next year’s edition in Oslo, Norway.”
